Seafish

Corporate Plan

2015–2018

Seafish South West England

Year-on-year improvement in stakeholder satisfaction score from baseline established in year one survey

Enhance Reputation

Priorities within South West England will be defined by an Advisory Committee made up of representatives from the off-shore and processor/distributor sectors. Work areas covered will include sourcing, supply and environmental issues. Seafish South West England will engage with Defra via the Head of Advocacy and through direct contact with industry stakeholders at an association or group level. Seafish South West England will work closely with the central Seafish Communications team to ensure that all media opportunities are exploited.

Promote Consumption

Seafish South West England will engage with Defra via the Head of Advocacy and provide expert knowledge in the region to better inform stakeholder decisions. Seafish South West England will ensure appropriate media is used to maximise the awareness of regional Seafood initiatives. Consumption will be promoted by working with local stakeholder groups to raise the profile of seafood in South West England, utilising the Seafish RFS, RASS and Fish is the Dish platforms within South West England.

Inform Decisions

Seafish South West England in conjunction with stakeholders will identify areas of opportunity for the industry in South West England, providing a point of contact with Seafish and facilitating the delivery of bespoke projects to address the identified issues. Seafish South West England will work closely with all stakeholders and coordinate efforts to ensure efficient delivery and eradicate duplication of effort.

Seafish South West England is our regional delivery platform for projects that benefit the seafood industry in England’s South West. Our work will be defined by a South West England Regional Strategy that will be aligned to the Seafish Corporate Plan, and developed in consultation with key stakeholders in South West England through a local advisory committee. The delivery of the South West England Regional Strategy will be coordinated by Seafish South West England staff and may involve Seafish staff from the core workstreams as necessary.

In addition to delivering the South West England Regional Strategy, Seafish South West England will be a conduit between the core Seafish workstreams and the local seafood industry, facilitating one-to-one or group meetings, workshops and seminars as appropriate.

The Seafish Head of Advocacy will undertake Seafish South West England liaising with Defra, while the Seafish South West England staff will ensure that delivery in the South West is aligned to Government policies and the Seafish Corporate Plan.