Seafish

Corporate Plan

2015–2018

Enhance Reputation: Industry Support

Year-on-year improvement in stakeholder satisfaction score from baseline established in year one survey

Enhance Reputation

We will ensure our core data is available to industry partners and support them to improve their own businesses. We will also ensure our campaigns are available to industry partners, supporting them to build their own reputation campaigns.

Promote Consumption

Our insight will help industry partners to promote their products and services - enhancing their reputation.

Inform Decisions

We will successfully deliver core Seafish data for all stakeholders through innovative means, to communicate the value of seafood, the work of the industry and the role of Seafish. We will ensure this data is freely available to industry colleagues.

Our reputation campaigns will bring together resources from across the industry, using the considerable expertise of our colleagues to add weight to our messages - and leverage the Seafish campaign spend for their benefit. Our ongoing media-training programme will develop web and social media skills and empower our industry partners to add their voice to joint campaigns.

This collaborative approach will be delivered through three key areas of work:

Industry Response Group

We will establish a task force of key contacts from across the industry to respond to media opportunities on both proactive and reactive bases, ensuring we can leverage all available expertise in support of better understanding.

Industry events

We will deliver a series of engagement events geared to communicating a world-class seafood industry to key stakeholders.

e-Media suite

We will develop a digital resource for industry, making our innovative insight collateral available for bespoke campaigns and offering training and support in reputation management. We will further develop our web offer to include an innovative media resource centre that can grow the media’s understanding of the industry.