Seafish

Corporate Plan

2015–2018

English Account Management

Year-on-year improvement in stakeholder satisfaction score from baseline established in year one survey

Enhance Reputation

The Account Manager will ensure that the principals in the identified accounts have access to all the relevant services, information and advice from Seafish. The Account Manager will provide up-to-date information to the identified accounts, ensuring that issues pertinent to them are understood and, where necessary, communicated to a wider audience.

Promote Consumption

The programme will use the Fish is the Dish platform and work with identified accounts and stakeholders to raise the profile of seafood. The Account Manager will identify and provide expert knowledge to better inform stakeholder decisions.

Inform Decisions

The English Account Management programme will ensure that key stakeholders have a first point of contact within Seafish to address questions and issues. The Account Manager will liaise with internal and external colleagues to ensure that issues are addressed in a timely manner, and that accounts have all the information available upon which to base their business decisions.

The English Account Management programme will ensure continuity of contact and a defined conduit between core Seafish services and key levy payers in England. The programme’s most important role is to encourage ‘value for levy’, by ensuring as many key levy payers in England as possible can benefit from the wealth of information and services offered by Seafish.

The English Account Manager will facilitate one-to-one meetings with key levy payers, attend industry group meetings and facilitate workshops and seminars on subjects of interest. The Account Manager may also facilitate specific bespoke project work as required.