Seafish

Corporate Plan

2015–2018

Economic Advice

Year-on-year improvement in stakeholder satisfaction score from baseline established in year one survey

Enhance Reputation

This programme will provide advice to stakeholders who request information or clarification on economic issues affecting the industry. Advice will be communicated effectively in a format that is most appropriate for the intended audience.

Promote Consumption

Inform Decisions

The provision of economic expertise and advice that is impartial, relevant and trusted will assist business owners and policy makers to make informed decisions that will ultimately help improve the profitability of UK seafood businesses.

Under this work programme Seafish Economics will continue its provision of expert economic advice to industry, UK Fisheries Administrations and EU institutions. This advice will be provided via various forums, groups and meetings, including the European Commission’s Scientific, Technical and Economic Committee for Fisheries (STECF). Team members will answer the many ad hoc enquiries we receive, either using in-house resources or utilising the expertise of of the UK Fisheries Economics Network (UKFEN), a Seafish initiative that we will continue to support and maintain.

We recognise the need to continually improve and expand our offerings to individual seafood businesses. Currently the only regular advice we provide direct to businesses is the vessel financial benchmark reports. We will seek to improve the usefulness of annual fleet performance reporting to individual vessel owners, using novel techniques for presenting data and a case-study approach.

Finally, we recognise the need to communicate our analyses, evidence bases and advice quickly and effectively to the right people involved in business and policy decision-making. We aim to improve how we ‘get the message out’ by developing a series of webinars and presentations for our major outputs making use of a range of data visualisation and infographics techniques.