Seafish

Corporate Plan

2015–2018

Vision and Values

Seafish Vision: the authority on seafood

The work that Seafish carries out to provide reliable information to industry, media and regulators, underpins everything that we do. Seafish should be the first organisation that comes to mind when seafood data, interpretations or advice are required, so that we become recognised as ‘the authority on seafood’. Only by having a high level of expertise can our work on educating consumers and dealing with the public image of the seafood industry be convincingly authoritative.

Seafish Values: the guiding principles by which we work

Our values have been developed with our staff and are a guide to how we go about our work; they set out the behaviours we need to exhibit if we are to be at our best for industry - accountable, driven, expert, collaborative, innovative and always working with integrity.