Corporate Plan


Promote Consumption

More people eating more fish more often

A sustainable increase in the consumption of fish and seafood is one of our primary concerns because, without consumer demand, there would be no industry to support.

Our work to get more people eating more fish more often is shared between our marketing and communications teams, with strong support from our international work programme, which helps exporters deliver their goods to market, and our regional teams, which help spread Seafish value across the UK.

Our promotional work brings together our marketing and PR activity, drawing on a range of tools to grow consumption across all audiences and all industry sectors:

  • Our successful Fish is the Dish digital campaign will continue to build our social networks, growing the web audience for our key messages.
  • We will expand our Fish and Chip campaign to target the wider foodservice market, and further develop our national awards.
  • We will target the trade press to build the profile of seafood and to ensure it is valued by retailers and foodservice.
  • A full range of support materials will allow our industry partners to add volume to our consumer messages, culminating in a Seafood Week campaign.
  • We will expand our acclaimed education programme, engaging schools and further education colleges.